- To enhance the bilateral and multilateral relationship between Malaysians and Australians.
- To recognize Malaysia internationally as a premier destination for tourists.
- To introduce the rich Malaysian history, people, language and culture to the Australians and international visitors of the festival by engaging in various activities.
- To foster, support and promote business and investment opportunities between Malaysia and Australia.
- To introduce Malaysia as a land of diverse races, religions, festivities and cultural heritage in line with our objectives and goals.
- To add new cultural experiences by incorporating the Malaysian environment to Melbourne’s multicultural nature, supporting Melbourne as the World’s Most Liveable City.
- To create a sense of home and belonging to the Malaysian students and residents in Melbourne.